5/9/2023 0 Comments Bergers way of seeing![]() Today, it’s a symbiotic relationship between the product maker and the model. ![]() Earlier, it used to be that a model was used to promote a product. ![]() Today, however, publicity is quite different. Therefore, The Marlboro Man became someone to aspire to be, a symbol of manhood. In the precomputer/internet age, personal envy was propagated by models or well-known public figures in publicity images. Thus, the models become the mode of delivery of these blessings, and, in that respect, replace the nymphs and goddesses of history.īerger states that personal envy did not exist in old times, therefore glamour did not exist, because status was determined by birth. In this way, the ads show that good fortune, prosperity, respect, comfort and admiration are obtained through the product advertised by the models. Products like fairness creams or deodorant sprays create an image of beauty and attractiveness to aspire to, and their advertisements always show common, ordinary, unattractive looking men and women achieving that image by the use of that product. Beautiful and enviable models, actors and sportspeople are used to promote products with which they have little or no semantic relationship. Glamour for publicity online is more in line with conventional advertising. In some of the above examples, the ads make an attempt to harness the viewers’ ambition(Gmail for work) or self-dissatisfaction(Skin Whitening). All of these advertisements either attempt to plant subconscious thoughts, or to tap into them. ![]()
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